After Crude Oil, Coffee is the second most widely traded commodity around the globe. Coffee is a very interesting product in the sense that its demand is relatively price inelastic. What this means is that the demand for coffee do not fall proportionally when coffee prices increases. There are two types of coffee being traded around the world, Arabica coffee futures (on ICE) and Robusta coffee futures (on Euronext LIFFE). The largest importer of coffee in the world is the United States with multinational companies like Kraft Foods Inc, Nestlé S.A, Procter & Gamble (P&G) and Sara Lee Corporation soaking up about 50% of the world annual coffee production.