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$992 Billion Reasons the S&P 500 Rally Is on Borrowed Time

$992 Billion Reasons the S&P 500 Rally Is on Borrowed Time

By
Tom Bradshaw
Published: Jul 13, 2026, 15:07 GMT+00:00

The AI boom remains at the heart of investors' attention. Yet, a subtle risk is slowly building. Margin borrowing has reached unprecedented levels, creating an increasing dependence on confidence to sustain the rally. Whilst history shows that leverage amplifies gains on the way up, it also accelerates declines when sentiment shifts.

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Debt has always been an essential component of the modern financial system. Borrowing enables businesses to invest, consumers to spend, and financiers to amplify returns. Yet when markets become overly dependent on leverage, the very force that fuels gains can ultimately become the catalyst for severe declines.