BlackBull Markets Rebrands Amid Continued Expansion

BlackBull Markets sees the rebrand as a key element of its global marketing strategy and aims to carry the new look across established and emerging markets, emphasizing the importance of being recognizable and relatable to clients in multiple markets and languages.

Speaking on the rebrand, Marcel Tracey, Chief Marketing Officer of BlackBull Markets, “One of our primary goals of this rebrand was to bring the brand in line with where the company is today, and where we are going tomorrow. BlackBull Markets’ product offering, and customer needs have evolved significantly since the company’s inception in 2014 and we needed our brand to reflect that. We needed to communicate a widening footprint in the financial services sector, while still staying true to our core offering.”

Among the company’s refreshed look is a new logo that combines a pair of bull horns to form the letter ‘B’, symbolizing the concept of equilibrium, or that success in finance requires a smart and measured approach. Michael Walker, CEO of BlackBull Markets, expresses his enthusiasm about the rebranding, stating, “Over the past nine years, we’ve evolved from an ambitious startup in New Zealand to a global provider spanning multiple markets and languages. This rebrand is an essential step in the company’s evolution and will better represent our expanding footprint”.

About BlackBull Markets

BlackBull Markets is a New Zealand based leading multi-asset broker in shares, FX, CFDs and commodities. Established in 2014, BlackBull Markets has seen rapid growth and consistently doubled in size annually while expanding and tailoring its product offering across markets globally. For more information about BlackBull Markets and its updated branding, please visit blackbull.com.