Coinbase Welcomes Former Netflix Employee Brian Rocha

As crypto adoption increases, many people are tempted to join the crypto business because of its mainstreaming and non-stop growth. Who knows if joining a big crypto firm now is like joining Google or Amazon in the 90s?

Brian Rocha, a veteran employee that comes from the entertainment and media business, has recently joined Coinbase as the new Head of Content Strategy, according to his following Linkedin post comment:

“I’m excited to share that today I will be joining Coinbase! After having spent the past 15 years working with both legacy and new media and entertainment companies, I’m excited to take on a new opportunity building content strategy for the #crypto, #blockchain, and #web3 world”

About Brian Rocha

Brian Rocha has been working for media and entertainment companies during his professional career. Netflix was his most recent experience before joining Coinbase, where he worked nearly five and a half years as a Content Strategy & Analysis manager and director.

He studied Economics at UCLA. Graduated in 2009 while he was working as a financial analyst at The Walt Disney Company.

After The Walt Disney Company, he joined Warner Bros. Entertainment Group of Companies to work as an International Digital Development Manager until he joined Netflix.

The Crypto Industry Continues To Grow With Coinbase

Brian Rocha isn’t the only one who has recently joined the Coinbase team. The CEO and founder of Shopify, Tobias Lütke joined earlier this week Coinbase’s Board of Directors.

Tobias Lütke commented:

 “The concepts of decentralized finance and entrepreneurship exemplify the promise of Web3 where opportunity exists for the many, not the few,”

Last month, Coinbase partnered with Mastercard so the users could buy NFTs with credit and debit cards in their upcoming NFT marketplace platform.

Coinbase became a publicly-traded company in April 2021, marking a major milestone. Also last year, Shalin Pei, a former Facebook Senior Product Manager joined Coinbase in September 2021.

As crypto becomes more popular, there is no doubt more Web2 employees will follow Brian Rocha’s path.