Disney Shows NFT Interest With Latest Job Vacancy

Almost every brand has an NFT plan in the background, and Disney has finally revealed its own. 

The media and entertainment company announced this with a job posting for a new business development manager. The hire would be in charge of the Digital Experiences team at the company.

Disney Wants to Hire NFT Expert

The job description posted on January 30 states that part of the role of business manager would be to lead Disney efforts in the NFT space. This will include monitoring the dynamic marketplace, determining strategy, and managing partners.

With more than about ten responsibilities, Disney is focused on getting an experienced hand. Its requirements include a minimum of 5 years of experience with licensing and/or business development. It also requires knowledge and passion for Digital and NFT categories.

This won’t be the first time talks about NFT will involve Disney, but this is the clearest the company has been about its intention. In a recent interview with New York Times, former Disney chairman Bob Iger dropped hints about the company’s move into NFT and Metaverse.

Disney’s Metaverse Efforts

As a media company, Disney is well-positioned to take advantage of the growing industry because it already has assets to help its drive. 

Recently, journalists uncovered a virtual world simulator patent for Disney. The United States Patent and Trademark Office (USPTO) approved the patent last December. 

This was after the CEO, Bob Chapek, said during its November earnings call that the company is ready for its own metaverse.

The media giant also has a partnership with NFT marketplace Veve. The partnership was for the Gochain based platform to promote Disney streaming service Disney+ using the “Golden Moments” collection of digital tokens.

All of these point to a strategic plan by a leading company to become a relevant force in the NFT space. But it’ll find lots of competition with other media brands like YouTube, Meta, and Netflix, also exploring similar ideas.

Furthermore, many companies like Nike, Mercedes Benz, Coca-Cola, and more have already entered the NFT space with their own collections, partnerships, and patents.