Solitics to Launch Market Pulse at iFX EXPO International 2025

Solitics, a leading engagement automation platform for trading and fintech brands, will officially launch its latest innovation – Market Pulse – at iFX EXPO International 2025 in Limassol, Cyprus.

This feature is powered by the new ‘Follow Engine’, which enables trading platforms to engage users instantly based on the assets they follow, hold or monitor. Instead of sending generic alerts or delayed messages, Market Pulse delivers automated, real-time, hyperpersonalised content tailored to individual user interests – automatically and at scale.

Solitics’ product experts will be showcasing this innovative approach to personalised trading experiences at booth 74, Hall 1, City of Dreams Mediterranean, throughout the event from 18 to 19 June 2025.

Moving Beyond Passive Interest

Most trading platforms allow users to ‘follow’ an instrument – whether a stock, cryptocurrency, or ETF – but few use this data in real-time to drive engagement. Market Pulse turns this passive signal into an opportunity for brokers to re-engage users the moment something relevant happens in the market.

For example:

• A user following Bitcoin sees a push notification when BTC jumps 0.8%:
  ‘Bitcoin is moving. Time to act?’
• A trader holding Amazon stock receives an in-app alert when AMZN drops:
  ‘Amazon dipped – consider your next move.’

These messages are generated automatically based on live market data and user activity. The result is a highly responsive, scalable flow that helps brokers engage, convert, and retain users with minimal operational effort or content overheads.

Personalisation, Without the Manual Work

Brokers using traditional marketing automation tools often face challenges when trying to personalise communications at scale. Journeys must be created for each asset, segments defined manually, and campaigns managed separately across channels.

With the Follow Engine, one single flow can power thousands of personalised interactions. The Solitics platform automatically identifies relevant users based on holdings or interests and matches those users with real-time events (e.g., price changes, earnings reports). Then, it populates messages dynamically using contextual placeholders, delivering content through the most appropriate channel—email, push, widget, in-app or pop-up.

This level of automation significantly reduces complexity and makes it possible for marketing and product teams to move faster and deliver consistent, value-generating experiences.

Built for Scale, Built for Speed

Market Pulse was developed to support brokers with large portfolios of instruments across multiple asset classes – from stocks and ETFs to crypto and commodities. It is designed to accommodate both high-frequency traders and casual investors, adapting to each user’s level of engagement and preferences.

Because the logic is event-driven and the configuration is dynamic, brokers can launch a Market Pulse flow quickly – without needing separate development cycles for each instrument or campaign.

Measurable Business Impact

Early adopters of Market Pulse – across trading and fintech verticals – have reported measurable gains: Engagement rates increased by up to 50%, conversion-to-trade rates doubled in key flows and user satisfaction improved significantly, driven by relevance and timing.

By delivering the right message the moment interest peaks, Market Pulse helps trading platforms react faster, communicate smarter, and drive more value from every signal.

The consistent performance of Market Pulse demonstrates the value of timely, personalised messaging – not just for trader experience, but for business outcomes as well.

A Key Part of the Solitics Engagement Platform

The Follow Engine is fully integrated into the Solitics platform, which enables real-time, data-driven journeys across acquisition, engagement, and retention. By unifying customer data and automating communication across every touchpoint, Solitics helps brokers deliver smarter, more relevant experiences – without increasing operational overheads.

Marketing and product teams gain full control and flexibility, while end users receive clear, timely updates that help them act with confidence.

See it Live at iFX EXPO International 2025

Attendees of iFX EXPO International 2025 are invited to visit Solitics at booth 74 for a live walkthrough of the customer engagement platform Market Pulse and the Follow Engine, along with other recent platform innovations.

With growing pressure on brokers to stay relevant in an increasingly fast-paced market, Market Pulse offers a way to keep users informed and engaged – every time it counts.

About Solitics

Solitics is a customer engagement platform that transforms raw data into real-time, hyper-personalised user journeys. Trusted by leading brokers, fintech companies and banks, Solitics enables marketing, product and growth teams to deliver smarter experiences across every channel – automatically, and at scale. From acquisition to loyalty, Solitics powers engagement that’s instant, relevant and measurable.