UAE’s Al Habtoor Group Jumps Into the NFT Craze

The NFT ecosystem seems unstoppable, Al Habtoor Group joins GAP and Walmart as the latest known multinational companies to enter the NFT world.

The NFT collection called “Last Hopium” was founded by Habtoor Al Habtoor and contains 10,000 unique items. The release of the NFT collection will be during Q1 2022.

“We have created a unique model and a first-ever seen for the hospitality sector, where the NFT holders can generate their own experience and either indulge in it or make profit out of it,” said Habtoor Mohammed Al Habtoor

For this to happen, Al Habtoor Group partnered with Luna PR, a Dubai-based digital marketing agency that works with the crypto ecosystem across the globe.

“Last Hopium” NFT Collection

The designer behind this NFT collection is an artist named Noxx. Last Hopium includes 10,000 completely different avatars divided into two different groups, a “Mekamorph” or an “Exomorph”.

The official webpage claims that “Last Hopium is an NFT drop by the gods, for the gods”. Also, the team says that if you want to become a “METAGOD” and live like one, you have to own a Last Hopium NFT.

“Last Hopium holders will have the most exclusive access to the most sought-after opportunities. Real luxury, real wealth, real status, and real experiences. We shall leave the best for last!” says Last Hopium official’s website.

About Al Habtoor Group

Al Habtoor Group was founded by Khalaf Ahmad Al Habtoor in 1970 as a small engineering firm in the United Arab Emirates. Nowadays, the Group has expanded its activities to the hospitality, automotive, car leasing, real estate, education, and publishing sectors.

Hospitality is one of the most important sectors in which Al Habtoor Group works, having 14 high stars hotels around the world, seven in UAE and the other seven across the globe, including The Ritz-Carlton in Budapest and the Imperial Hotel in Vienna.

Holders of Last Hopium NFT’s collection, will be able to enjoy real-time experiences and opportunities in the whole world.

It is incredible that in the first 20 days of the year, well-known companies have announced their interest in NFTs. Let’s hope more companies will jump into this craze as Al Habtoor Group did.