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We’re excited to announce that XTB has joined forces with José Mourinho, one of the most decorated football managers of all time. The Portuguese coach has won a domestic title in a record four different countries (Portugal, England, Italy and Spain) and is one of only three managers to have won the UEFA Champions League twice with two clubs.

Omar Arnaout, CEO of XTB, commented: “I am really happy to announce our partnership with José Mourinho, who is not only an extraordinary individual, but also the symbol of a manager who built his success on both strategy and a winning mindset. His story resonates well with our brand values and strategy. We share the same desire to achieve what we want and love. As José helps his team become the best in the world, we want to help our clients to become even better investors with XTB, providing the highest level of service and technology”.


The announcement of the cooperation between José Mourinho and XTB marks the beginning of the broker’s new global branding campaign – “Be like José”. The idea behind the campaign is based on the many similarities between the challenges that traders face on a daily basis and those faced by a successful football manager. Having a good strategy, the desire to win and the ability to learn from your failures are often the main factors of success for both professional athletes and traders.

“I am delighted to become XTB’s ambassador for the coming years. In my discussions with XTB and getting to know each other, it was immediately clear to me that we share many of the same values in our respective journeys; passion, professionalism, care and genuine love for what we do. So I’m really happy to work with the amazing team at XTB and share my own experiences with their 200,000 plus traders worldwide. If you want to trade, be like me, choose XTB” – commented José Mourinho.

XTB commenced the campaign with the launch of a video starring their new brand ambassador, which you can view here.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.


XTB Group consists of companies with one of the largest stock exchange-listed FX & CFD broker in the world. XTB Group has entities regulated by the world’s biggest supervision authorities including the FCA, CySEC and KNF. With more than 15 years of experience, XTB Group provides retail traders instant access to hundreds of global markets. XTB is a fintech company based on trust, technology and support. Since 2002, XTB Group has expanded to 12 major markets in Europe, Latin America and Asia attracting over 200,000 clients. Operating company’s own award-winning xStation and xStation Mobile platforms, the entities of XTB Group offer over 4,500 instruments including real stocks, real ETFs and CFDs on forex, indices, commodities, stocks, ETFs and cryptocurrencies. Through X-Open Hub, XTB provides leading technologies for financial institutions from around the world. Find out more at www.xtb.com

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