Money Flows Show Why e.l.f. Beauty Shares Soar

ELF makes inclusive, accessible, clean, vegan, and cruelty-free skin products aimed at younger customers, with sales focused on discount products, e-commerce, brick-and-mortar locations, and social media. ELF’s first-quarter fiscal 2026 earnings report showed $353.7 million in net sales (up 9% year-over-year), adjusted EBITDA of $87.1 million (up 12%), and adjusted net income of $51.3 million.

It’s no wonder ELF shares are up 121% in the last six months – and they could rise more. MoneyFlows data shows how Big Money investors are again betting heavily on the stock.

e.l.f. Beauty Brings in Big Money

Institutional volumes reveal plenty. In the last six months, ELF has enjoyed strong investor demand, which we believe to be institutional support.

Each green bar signals unusually large volumes in ELF shares. They reflect our proprietary inflow signal, pushing the stock higher:

Plenty of staples names are under accumulation right now. But there’s a powerful fundamental story happening with e.l.f. Beauty.

e.l.f. Beauty Fundamental Analysis

Institutional support and a healthy fundamental backdrop make this company worth investigating. As you can see, ELF has had strong sales and earnings growth:

• 3-year sales growth rate (+50.9%)
• 3-year EPS growth rate (+86.2%)

Source: FactSet

Also, EPS is estimated to ramp higher this year by +25.2%.

Now it makes sense why the stock has been generating Big Money interest. ELF has a track record of strong financial performance.

Marrying great fundamentals with MoneyFlows software has found some big winning stocks over the long term.

e.l.f. Beauty has become a top-rated stock at MoneyFlows. That means the stock has unusual buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

It’s seen 36 outlier inflow signals in the last five years and is up 468% since its January 2021 outlier signal. It’s dipped in between, but the trajectory remains strong. The blue bars below show when ELF was a top pick on the Outlier 20 report…Big Money loves it:

Tracking unusual volumes reveals the power of money flows.

This is a trait that most outlier stocks exhibit…the best of the best. Big Money demand drives stocks upward.

e.l.f. Beauty Price Prediction

The ELF action isn’t new at all. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

Disclosure: the author holds no position in ELF at the time of publication.

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