Thailand Consumer Confidence

The University of the Thai Chamber of Commerce's consumer confidence index jumped to 53.2 in November 2025, from 51.9 in the previous month. This marked the highest reading since May, buoyed by government policies and domestic tourism. The government has rolled out a series of stimulus measures aimed at revitalizing the economy, including a 44-billion-baht ($1.43 billion) consumer subsidy program. However, consumers remained cautious amid a slow overall economic recovery and persistently high living costs. Adding to the risks that worried consumers were the ongoing flooding in southern Thailand, which could slow economic growth to just 2% in 2025 and between 1.6% and 2% in 2026, the trade war, and tensions with Cambodia. These factors continued to threaten consumer confidence in both the short and medium term.