Advertisement
Advertisement

Volkswagen: all brands have halted paid activities on Twitter

By:
Reuters
Updated: Nov 23, 2022, 17:06 UTC

BERLIN (Reuters) - German carmaker Audi has halted all activities on Twitter until further notice, WirtschaftsWoche reported on Wednesday, citing company sources.

The logo of Audi carmaker is seen at the entrance of a showroom in Nice

BERLIN (Reuters) – Volkswagen’s brands have halted all paid activities on Twitter until further notice, a spokesperson for the company said on Wednesday.

Earlier this month, Volkswagen, which owns Audi together with the VW, Seat, Cupra, Lamborghini, Bentley, Ducati and Porsche, said it had recommended the brands pause paid advertising on Twitter until further notice following Elon Musk’s takeover of the platform.

A spokesperson for Volkswagen said all the brands had followed the advice, while Audi had opted to halt organic activities, such as direct posts, and only respond to questions from clients on the website.

WirtschaftsWoche had previously reported that Audi had halted all activities on the social media platform, citing company sources.

“We are monitoring the situation closely and will decide on the next steps depending on developments,” an Audi spokesperson added in an emailed statement to Reuters.

Audi has not tweeted since Nov. 1 after previously tweeting almost every day. Elon Musk took ownership of Twitter in late October.

(Reporting by Riham Alkousaa and Victoria Waldersee, editing by Rachel More and Barbara Lewis)

About the Author

Reuterscontributor

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV. Learn more about Thomson Reuters products:

Did you find this article useful?

Advertisement