Monster Energy Files for NFTs and Metaverse Store Trademark

Key Insights

• The applications include a variety of Metaverse and NFT related trademarks
• These applications are Monster’s second affiliation with crypto after the SmartFi – AMA Supercross Championship
• Recently the New York Stock Exchange too applied for similar trademarks

As crypto adoption soars worldwide, it continues to drag more and more mainstream organizations towards itself. The newest addition to the list is one of the biggest energy drink brands Monster Energy.

The Metaverse Monster Awakens

As per the documents available on the United States Patent and Trademark Office (USPTO) website, Monster Energy wants to enter the famed NFT space. The filings for trademarks pertain to the non-fungible tokens and their ventures regarding the Metaverse.

Of the four trademark filings, the first application has multiple mentions of ‘Downloadable virtual goods’ with items ranging from accessories to vehicles, equipment, and even games.

In another application, specific mentions of ‘Retail store and online retail store services featuring virtual goods’ can be found.

Monster also filed for marketplaces for the categories mentioned above of virtual goods. This application indicates that apart from Monster Energy branded NFTs, the company might also sell digital merch.

If the trademarks were approved, it would mark this as Monster Energy’s second foray into the crypto-verse as just last month it partnered up with SmartFi.

With this partnership, SmartFi became the official cryptocurrency platform for the Monster Energy AMA Supercross.

The championship would prominently feature the SmartFi brand within Supercross television broadcasts with this deal.

Not Alone in the Metaverse

Monster Energy may be a big name in the Metaverse, but it is not the first name for sure.

Just recently, the world’s biggest stock market exchange, the New York Stock Exchange, also filed for Metaverse and NFT trademarks.

Under its application, similar mentions of Downloadable digital goods and digital currency, virtual currency, were also found.

And while trademark applications promise a future, Manchester City is already on its way to making its Metaverse future a reality.

Not too long ago, the football club partnered with Sony to build the world’s first football stadium in the Metaverse. A virtual Etihad stadium would be recreated by Sony and be accessible by fans globally.

Slowly and steadily, Metaverse seems to bring everyone into the virtual world.