Ubisoft Proceeds with NFT Development Despite Recent Criticism

Hassan Maishera
Updated: Dec 23, 2021, 08:43 GMT+00:00

Ubisoft has become the first major video game outlet to launch in-game NFT capabilities despite the backlash it faced from its fans.


Nonfungible tokens (NFTs) are becoming popular in various sectors of the entertainment industry. However, one of the areas that the use cases are growing is gaming.

Ubisoft Partners with

Ubisoft announced yesterday that it has partnered with as it looks to expand its NFT capabilities. This is according to the press release shared with FXEMPIRE and comes despite the recent criticism faced by the company., a cross-blockchain decentralized storage and computing network, has been selected as the technology partner, offering decentralized storage for dynamic NFT on Ubisoft’s new blockchain-powered platform Ubisoft Quartz.

According to the press release, players can acquire dynamic NFTs called Digits on Quartz that will be used in Ubisoft’s AAA game, Tom Clancy’s Ghost Recon Breakpoint. Ubisoft has become the first company to enable video game players to claim playable NFTs that represent in-game assets like weapons, equipment, and more.

Jonathan Schemoul, Founder and CEO, said, “The incorporation of NFTs into a mainstream game is a revolutionary moment for NFTs. Dynamic NFTs have never been done before, and this marks the first time NFTs will evolve over time as various players use them in-game. is proud to be at the forefront of this new era where blockchain technology and decentralized solutions for NFTs play a pivotal role in traditional gaming.”

Ubisoft’s NFT Plans Comes Under Scrutiny

Ubisoft launched tokenized collectibles in online shooter Tom Clancy’s Ghost Recon Breakpoint earlier this month. However, many of the fans termed the limited-edition digital items pointless or a cynical trend chase.

Some of the fans also claimed that Ubisoft’s effort would cause harm to the environment. However, that point can be argued as Ubisoft is using Tezos, a proof-of-stake blockchain platform that is an energy-efficient alternative to Ethereum.

Despite the criticism, Ubisoft proceeded with its plans. The company is confident that other leading gaming companies will launch in-game NFT features. The NFT space recorded more than $20 billion in transaction volume this year, a massive growth from the previous year.

The market is expected to grow even bigger in 2022 as more companies enter the scene. In the gaming world, Electronic Arts and Square Enix have all indicated the desire to launch NFT capabilities by next year.

About the Author

Hassan is a Nigerian-based financial Journalist and cryptocurrency investor.

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