A Closer Look at Exness’ High-performing Partnership Models

An article by Shaymaa Ghanim, Exness Country Manager

Over the past several years, I’ve had the opportunity to work closely with hundreds of Introducing Brokers (IBs) across different markets. Educators, content creators, developers, and marketers—each brings something different to the table.

At Exness, we’ve had the privilege of seeing their businesses grow—sometimes from a single client referral to full-scale operations with thousands of referred traders. So when people ask me, “What makes a successful IB today?” I tell them it’s not just about referrals. It’s about building trust and offering real value to clients.

The Models That Consistently Deliver Results

So, let’s talk about the six partnership models that are performing best.

1. Direct acquisition marketing: These IBs mainly focus on onboarding and guiding new traders.
2. Educators: Coaches and course creators who help referred clients become better traders.
3. Expert Advisor (EA) providers: Some partners offer algorithmic trading services or trading bots, which attract traders interested in automating their strategies.
4. Content creators, market analysts, YouTubers, and social media voices: They make trading more approachable and relatable.
5. Strategy providers: Managing strategies through our Social Trading app in eligible regions.
6. Rebate providers: Rebates are a direct benefit that Exness partners can offer their referrals, giving a portion of their earnings to increase loyalty and retention.

Based on our data, EA providers have proven to be some of the most profitable, especially with high-value clients. However, content creators have been the most effective at acquiring new clients due to their broader reach and ability to engage with their communities. So, there’s no one-size-fits-all approach. The key is offering something useful or solving a problem clients may face.

Not All Partnerships Are Created Equal

Too many partnership programs in the industry are built around conditions. You only earn if your referred clients trade a certain way or for a certain amount of time, and you only get paid if you hit certain volume thresholds. We don’t do that.

At Exness, partners earn from the very first order—no matter how small it is. There’s no fine print, no trade duration requirements, no minimum client count, or caps on how much you can earn. If your referred client trades, you get paid—daily and without delays.

We’re not here to just hand out partner links or lock anyone into conditions. We work side-by-side with our partners to help them build something that lasts.

Of course, it’s one thing to say our partners are doing well—another is to show it.

As of late 2024, our network is more than 119,000 partners strong, and we’ve paid out over 1 billion USD in partner commissions. One of our top partners earned 2.9 million USD in a single month—an exceptional case but a sign of what’s possible when you combine high value with scalability.

You Bring the Clients, We Keep Them Trading

The industry is shifting. Traders are becoming more sophisticated and demanding. They expect more—more tools, more transparency, more control.

This is where Exness stands out: our product and better-than-market conditions. We offer traders instant and fee-free withdrawals* where possible, tight and reliable spreads, fast execution, and 24/7 support. We call it trading as it should be, and that same principle applies to our partnerships.

When you build solid infrastructure—with tangible benefits for traders—clients stay. And when clients stay, partners grow.

If there’s one piece of advice I give often, it’s this: pick a business model that plays to your strengths. Choose a broker that pays fairly, communicates clearly, and doesn’t make you jump through hoops. That’s what Exness offers—and that’s what we’ll continue to deliver.

*At Exness, over 98% of withdrawals are processed instantly (under 1 minute). Once your funds leave our custody, it’s up to your chosen payment provider to process the funds and credit your account.