F1 Team Mercedes-AMG Petronas Partners with FTX for Miami Grand Prix

Key Insights:

• Mercedes-AMG Petronas and Crypto Exchange FTX Partner for new NFT drop at the Miami Grand Prix.
• Mercedes follows F1 team McLaren, which dropped NFTs in 2021 and in January 2022.
• Crypto platforms continue to forge stronger bonds with sports to build brand awareness.

It has been a busy 2022 for crypto exchanges that have forged strong bonds with sporting franchises to build brand awareness.

In February, FTX bought airtime at Super Bowl LVI featuring Larry David. Binance (BNB) and Crypto.com (CRO) have also been active in the sports world through advertising and sponsorships.

FTX is in the spotlight this month, partnering with F1 racing team Mercedes-AMG Petronas.

FTX and Mercedes-AMG Petronas F1 Team Partner at Miami GP

On Friday, crypto exchange FTX announced a partnership for the Miami Beach race weekend.

From May 6 to May 8, 2022, FTX and Mercedes-AMG Petronas will take “the thrill of racing onto the beach with all-day entertainment and a soundtrack to match, including epic headline acts closing the show each day.”

In addition to getting up close and personal with a Mercedes-AMG Petronas F1 car, there will also be an NFT gallery, where attendees can buy and create their own NFTs before enjoying game experiences and more.

Via the FTX Off The Grid website, F1 fans and NFT enthusiasts can claim their free NFT ticket to upgrade their experience.

FTX also took to Twitter to announce the three-day event.

#FTXOffTheGrid 🌴😎 Come see us tear up Ocean Drive with @FTX_Official. 🔥

Register now and join us for a three-day festival on Miami's South Beach next weekend. 👇

— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) April 29, 2022

 

Mercedes-AMG Petronas announced the launch of the first in a series of NFT drops powered by FTX.

According to the announcement, eleven digital artwork NFTs will feature Mercedes-AMG Petronas cars. Mad Dog Jones exclusively designed and created each NFT.

Several NFTs be available for auction on the FTX platform during the Miami Race Weekend. The remaining NFTs will go to auction later in the F1 season.

For F1 fans, the “NFTs will each be bundled with a physical item.”

The announcement goes on to say,

“Two are bundled with Mercedes-AMG Petronas Formula 1 rear wings wrapped in the artwork from the NFT, that were driven on track in Miami. The third NFT is bundled with a full size 2022 Mercedes-AMG Petronas Formula 1 replica car, wrapped in the NFT artwork.”

The auction for all three NFTs starts on Sunday, May 9. The proceeds from the auction will go to Ignite, “a joint charitable initiative from Mercedes-AMG Petronas and Mission 44, to support greater diversity and inclusion in motorsport.”

Bringing our fans closer to the Team. 👊

We're proud to launch the first in a series of NFT drops, powered by @FTX_Official! 🎨

— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) April 28, 2022

Mercedes-AMG Petronas Follows F1 Team McLaren into the NFT Space

In January, FX Empire reported F1 team McLaren and Sweet partnered to drop the McLaren Racing Collective.

On the Sweet NFT marketplace, collectors and F1 fans could trade digital car components and build an MCL35.

The 2022 NFT drop followed a summer 2021 drop where McLaren Racing gave fans the chance to collect 22 digital images to build an MCL35M 2021 F1 car.

One avid McLaren fan procured all 22 digital components to build a Gulf X McLaren Livery MCL35M 2021 collectible. The McLaren Race Collective is on the Tezos (XTZ) blockchain.