Liverpool FC Partners with Sotheby’s in NFT Collaboration

Key Insights:

• Liverpool Football Club (LFC) announces debut NFT collection in partnership with Sotheby’s Metaverse.
• LFC is embarking on a global fan engagement journey with an NFT collection featuring its 24 players.
• Other footballing giants targeting digital assets include Manchester City FC, FC Barcelona, and FC PSG.

The relationship between sport and NFTs continues to blossom, with sporting franchises, sports teams, and sporting greats going digital.

Today, news hit the wires of Liverpool Football Club (LFC) partnering with Sotheby’s to sell a club NFT collection.

LFC is one of England’s premier teams and giants of European football. The club has an illustrious history, winning 19 league titles, 6 European Cups, 1 FIFA Club World Cup, 7 FA Cups, 9 League Cups, 3 UEFA Cups, 4 UEFA Super Cups, and 15 Charity/Community Shields.

LFC has over 300 Official LFC Supporters Clubs in 100 countries worldwide. With a loyal fanbase, NFTs offer the club an opportunity to drive fan engagement.

Liverpool Football Club Goes Digital with NFT Collection

Today, Liverpool Football Club took to Twitter, announcing the launch of @LFCHeroes Club,

“An online fan community, centered around digital collectibles and created for the LFC faithful.”

🔴 Welcome to the @LFCHeroesClub! 🔴

A first-of-its-kind online fan community, centered around digital collectibles and created for the LFC faithful 🙌

— Liverpool FC (@LFC) March 24, 2022

LFC went on to tweet,

“10% of all sales (and resales) and 50% of @LFCHeroesClub auction proceeds will benefit local and global communities via @LFCFoundation, while our Foundation Heroes will be recognized with their very own NFTs.”

The definition of Heroes 👏

10% of all sales (and resales) and 50% of @LFCHeroesClub auction proceeds will benefit local and global communities via @LFCFoundation, while our Foundation Heroes will be recognised with their very own NFTs 👏

— Liverpool FC (@LFC) March 24, 2022

Sotheby’s provided more details of the LFC Heroes Club NFT sale on Sotheby’s Metaverse. According to the Sotheby’s page,

“Each unique digital asset will give holders access to an LFC community forum, unique experiences, virtual hang-outs, competitions, guest appearances, updates from the LFC Foundation, and LFC retail discounts.”

The announcement goes on to say,

“LFC Heroes Club digital collectibles are available as part of the ‘Legendary’ 1/1 auctions and the ‘Hero’ limited edition sale. The sale takes place March 30 – April 1.

The unique 1/1 NFTs show each squad member’s most powerful and legendary state.

Lot 20: Mohamed Salah will be among the most sought-after collectibles on auction day.

Fans can purchase the NFTs by wire transfer or a cryptocurrency wallet from a Sotheby’s approved exchange. Sotheby’s Metaverse will accept crypto payments in Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC).

Liverpool FC Follows Other Footballing Giants into the Digital Space

Football clubs worldwide have eyed the NFT space to nurture fan engagement.

Big soccer clubs going NFT include Manchester City, FC Barcelona, and FC Paris Saint Germain, with more likely to follow.

In the U.S, U.S sports franchises established their very own NFT marketplaces. These could become a blueprint for soccer leagues around the world.