UFC and NFL NFT Platforms Drive FLOW Network Activity

Bob Mason
Published: Feb 19, 2022, 04:18 UTC

Dapper Lab and FLOW see activity on the rise at the turn of the year, pointing to a breakout year ahead.

Dollar bills with NFT non-fungible token future of crypto art concept, finance and investment background photo

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Dapper Lab is a leading player in the NFT space. For the NFTs, it has been a particularly busy start to the year. NFT marketplaces saw record high trading volumes in January with OpenSea reportedly leading the way.

While volumes have reportedly fallen back this month, activity in the NFT space has been rampant.

Dapper Lab Synonymous with U.S Sport Franchises

Back in 2020, the NBA and Dapper Labs launched the NBA NFT market place Top Shot. Here, NBA sports fans can collect or trade NBA NFTs that are video clips of NBA scoring moments.

Dapper Lab was back in the news last year. In September 2021, the NFL and Dapper Labs announced a partnership to take pro football to the NFT marketplace. NFL sports fans can collect digital video highlights of the NFL’s biggest plays of the season. The NFLALLDAY NFT marketplace went closed Beta late last year.

Joining the NBA and the NFL is the UFC franchise. Dapper Lab and UFC launched the UFC Strike NFT platform in January. As with the NBA and NFL NFTs, the UFC NFTs are video collectibles that can also be traded on the secondary marketplace.

— UFC Strike (@UFCStrikeNFT) February 18, 2022

FLOW Network Activity Spikes

Dapper Lab is also behind the Flow (FLOW) blockchain. Flow is a blockchain “designed to deliver speed and throughput improvements, while ensuring the preservation of a “developer friendly, ACID-compliant environment”. The platform targets games, apps, and the digital assets that power them. The team have also been behind CryptoKitties and Dapper Wallet.

A sharp increase in NFT interest has driven activity across the FLOW blockchain ecosystem. Creators use the Flow ecosystem to launch their own NFTs and Dapps. Notable Flow projects at the turn of the year have included nWay’s Olympic Games Jam: Beijing 2022 and Matrix World, a Metaverse game.

Overnight Flow tweeted news of the network recording an all-time high 739,936 transactions on Friday.

Dapper Lab CEO Roham Gharegozlou attributed the spike in activity to the latest drop on the UFC Strike marketplace. The drop coincided with largest day in new wallet signups.

FLOW Price Action

At the time of writing, FLOW was down by 0.86% to $6.319. Negative sentiment across the broader crypto market, fueled by Russia’s possible invasion of the Ukraine has weighed on FLOW.

Near-term, a move back through a current month high $8.70 would support a run at January’s high $9.45 and a return to $10.00 levels. A break through to $10.00 would then bring December’s high $12.64 into play. FLOW had struck an ATH $44.60 back in April of last year.

With Dapper Lab and FLOW at the forefront of sports NFTs and more, it could be a strong year for FLOW.

About the Author

Bob Masonauthor

With over 20 years of experience in the finance industry, Bob has been managing regional teams across Europe and Asia and focusing on analytics across both corporate and financial institutions. Currently he is covering developments relating to the financial markets, including currencies, commodities, alternative asset classes, and global equities.

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