Warner Music Group to Go Metaverse with Sandbox Music Theme Park
Interest in the Metaverse has surged at the turn of the year, with sports and entertainment embracing “Virtuality”.
Earlier this month, news hit the wires of tennis’s Australian Open going Metaverse to give tennis fans from around the world access to the stadium and the players.
Music is also no stranger to the Metaverse, however. This month we reported on a U.S-South Korean collaboration to take Kpop to the Metaverse.
The COVID-19 pandemic and resulting restrictions has likely led to a quicker adoption of the Metaverse in recent months. Music fans deprived of live music and access to their favorite artists can now enter the Metaverse and experience concerts from their very own living rooms.
Warner Music Group Goes Metaverse
The Sandbox announced the partnership with Warner Music Group. According to the press release, “Warner Music has secured the equivalent of a beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and fans to engage like never before”.
Plans are for the estate to be a musical theme park and a concert venue. The Sandbox also plans to take the partnership one step further, by allowing music fans to purchase LANDS adjacent to the WMG beachfront property.
WMG has produced for an array of music genres that range from pop to heavy metal. Famous artists and bands under the WMG banner include, Ed Sheeran, Gorillaz, Madonna, and the Red Hot Chili Peppers.
The Sandbox Price Action
On Thursday, SAND rallied by 11% to end the day at $3.41. The upside on the day bucked the broader crypto market trend. The broader crypto market continues to struggle amidst increased regulatory scrutiny and FED monetary policy.
At the time of writing, SAND was down by 1.26% to $3.367. A move through January’s high $6.03 would give SAND a clear run at November’s ATH $8.48. Breaking down resistance at $7.00 would be key, however. The latest news and increased LAND sales support the more bullish SAND price predictions.