Shares of The Coca-Cola Company (KO) are showing signs of improving demand, following the first pullback from a base breakout that triggered in January. A new high of $82.00 was subsequently reached in February before the recent pullback. The pullback low at $74.07 from last week found support near the confluence of the 20-week moving average, a previous resistance zone at the top of the consolidation base and was very close to the 50% retracement of the prior upswing at $73.68. This is bullish behavior that suggests the bull trend is intact and may be poised to continue higher, setting the stage for a potential continuation discussed later.
Not only that, but bullish momentum appears to be strengthening, as seen by the increased slope of the trendline leading into last week’s low. Since February 2020, KO has gone through three long consolidation basing phases that resulted in eventual upside breakouts followed by continuation attempts within the long-term bull trend.
The most recent base was shorter than the prior two, likely indicating improving underlying demand. However, the two prior breakouts failed after only one leg up, highlighting a recurring risk pattern. That risk remains until there is a sustained rally to a new high. Once a new high was previously reached, KO moved into a prolonged corrective phase. This time, however, the current setup may offer a chance to break that pattern if upside follow-through emerges from the recent base breakout.
A bullish hammer weekly reversal triggered on Monday with a rally above last week’s high of $76.05, reinforcing the constructive tone. That is a sign of strength from a key near-term support zone. It also confirms the 20-day moving average as dynamic support. On the daily chart, the 100-day moving average is positioned nearby at $73.64 and represents longer-term trend support, adding further confluence to the support zone identified near he recent low. This further supports the possibility of continued upside strength.
If KO remains above last week’s low of $74.07 and continues to show strength, that may ultimately help shift the prior pattern of failed long-term breakouts. An advance to a new high would be needed to confirm that strength. The trajectory, as reflected by the rising 20-day moving average, suggests the potential for strong bullish momentum, similar to the recent breakout phase.
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With over 20 years of experience in financial markets, Bruce is a seasoned finance MBA and CMT® charter holder. Having worked as head of trading strategy at hedge funds and a corporate advisor for trading firms, Bruce shares his expertise in futures to retail investors, providing actionable insights through both technical and fundamental analyses.