
Early Friday, Fonterra cut its dairy price forecasts to the lowest since 2002. Instead of breaking on the news, the market rallied since the forecast was better than what traders were expecting. Also helping to boost prices was a surprise announcement of a 50-cent per kilogram support package for suppliers. The program is expected to spur the economy and cushion farm incomes, but it comes at the expense of investment.
According to economists, the dairy industry would be hard hit by the new program. However, they did feel that the beneficial effects of low interest rates and the impact of a weak New Zealand dollar could soften the blow.
Oversold technical factors helped aggressive counter-trend traders overcome negative risk sentiment and the price cut from Fonterra while giving short-sellers an excuse to book profits after a prolonged move down in terms of price and time. The momentum created by the reversal could trigger a 2 to 3 week short-covering rally, but the euphoria created by the move will not be able to overcome an eventual rate hike by the Fed and the effects the Fonterra dairy price cut will eventually have on the economy.
If you’re an aggressive, counter-trend trader then look to take advantage of a potential 2 to 3 week rally. If you follow the longer-term fundamentals then watch for an opportunity to refresh your short positions at more favorable price levels. Eventually the long-term fundamentals will triumph over the short-term counter-trend momentum.

Major Economic Events for the Week:
Date Time Curr Event Forecast Previous
|
Mon Aug 10 |
7:15am ET |
USD |
FOMC Member Fischer Speaks |
9:00am ET
USD
FOMC Member Lockhart Speaks
12:25pm ET
USD
FOMC Member Lockhart Speaks
Tue Aug 11
8:30am ET
USD
Prelim Nonfarm Productivity q/q
1.6%
-3.1%
USD
Prelim Unit Labor Costs q/q
-0.1%
6.7%
11th-13th
USD
Mortgage Delinquencies
5.54%
Wed Aug 12
10:00am ET
USD
JOLTS Job Openings
5.42M
5.36M
10:30am ET
USD
Crude Oil Inventories
-4.4M
Thu Aug 13
8:30am ET
USD
Core Retail Sales m/m
0.5%
-0.1%
USD
Retail Sales m/m
0.5%
-0.3%
USD
Unemployment Claims
272K
270K
USD
Import Prices m/m
-1.0%
-0.1%
6:45pm ET
NZD
Retail Sales q/q
0.5%
2.7%
NZD
Core Retail Sales q/q
0.7%
2.9%
Fri Aug 14
8:30am ET
USD
PPI m/m
0.1%
0.4%
USD
Core PPI m/m
0.1%
0.3%
9:15am ET
USD
Capacity Utilization Rate
78.0%
78.4%
USD
Industrial Production m/m
0.3%
0.3%
10:00am ET
USD
Prelim University of Michigan Consumer Sentiment
93.5
93.1
