Emirates Airlines Joins Other Big Names with Metaverse Ambitions

Bob Mason
Updated: Apr 18, 2022, 09:30 UTC

With Emirates announcing a $10m investment plan for NFTs and the Metaverse, more airlines will likely follow as Metaverse activity heats up.


In this article:

Key Insights:

  • Emirates Airlines became one of the first global carriers to target NFTs and the Metaverse.
  • The airline plans to launch its first products in just a few months.
  • As the list of big names targeting the NFTs and the Metaverse continues to grow, ambitious plans for Web3 will likely follow.

Interest in NFTs and the Metaverse shows no sign of abating, as big names continue to target Web3. Decentraland (MANA) and the Sandbox (SAND) have seen a marked increase in Metaverse activity.

While the music, film, and fashion industries have fully immersed in the Metaverse, other sectors have been slower on the uptake.

This week, the airline industry took aim at NFTs and the Metaverse, joining the growing list of industries seeing boundless opportunities with Web3.

Leading U.S investment banks have also been bullish on the Metaverse. In February, JPMorgan projected a $1 trillion Metaverse.

Emirates Airlines Takes Aim at NFTs and the Metaverse

This week, Emirates announced plans to launch NFTs and enter the Metaverse. Emirates intends to invest $10 million into the digital world, targeting customers and employees.

According to the announcement, the airline “plans to build signature brand experiences in the Metaverse, alongside both collectible and utility-based NFTs.”

The first projects are reportedly in the works, scheduled for launch in the coming months.

Chairman and CEO HH Sheikh Ahmed bin Saeed Al Maktoum said,

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection”

He added,

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the new opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”

NFTs and the Metaverse offer airlines and the aviation industry incredible opportunities.

For the airline industry, NFTs could be used for ticketing and to record journeys. NFTs could store flight time, distance traveled, etc. The Metaverse can provide even more exciting opportunities, including virtual lounges.

Emirates may be ahead of the curve when it comes to the airline industry. In 2021, Emirates became the first airline to launch a VR app. The app allows users to view cabin interiors onboard the Airbus A380 and the Boeing 777-300ER Gamechanger.

For several years, customers have also been able to view their seats and check in with a 3D seat map.

Emirates Joins a Growing List of Global Brands into the Metaverse

It has been a busy 2022, with an ever-growing number of industries targeting NFTs and the Metaverse.

In March, the Fashion industry held a 4-day fashion week in the Metaverse, with big brand names including Gucci and Victoria’s Secret also targeting NFTs and the Metaverse.

With the music industry and the fast-food chains, including McDonald’s, already in the virtual world, more big names are likely to follow.

About the Author

Bob Masonauthor

With over 20 years of experience in the finance industry, Bob has been managing regional teams across Europe and Asia and focusing on analytics across both corporate and financial institutions. Currently he is covering developments relating to the financial markets, including currencies, commodities, alternative asset classes, and global equities.

Did you find this article useful?