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Get the Competitive Edge with ATFX

By:
FX Empire Editorial Board
Updated: Mar 4, 2019, 13:22 UTC

Offering a secure and compliant programme for web affiliates, ATFX Global Markets (CY) Ltd (ATFX) has launched the Marketing Partner Programme (MPP). This

ATFX

Offering a secure and compliant programme for web affiliates, ATFX Global Markets (CY) Ltd (ATFX) has launched the Marketing Partner Programme (MPP). This programme provides ATFX partners with a unique way to create their own successful online business. That’s all without worrying about capital investment, strategies to succeed or even how to market their services. ATFX has taken care of it all, providing a seamless and user-friendly platform, specially designed to cater to the needs of affiliates.

Identifying Problems that Need a Solution

Having researched experiences that affiliates currently have with various partner programmes, ATFX identified specific issues that most online affiliates are facing with such programmes. A key issue is the lack of security, given that many programmes are not run by compliant brokers. This means that the source of income could be wiped out overnight if the regulators cracked down on the brokerage they are affiliated with.

Another problem is that almost all programmes are based on “traditional” introducer type arrangements. This means that partners earn their commission based on the trading activities of their introduced clients. These trading activities include registrations, spreads, instruments, size or number of deposits, number of trades and more. This is something that regulators are trying to eliminate, keeping the best interests of traders in mind.

In addition, ATFX observed that many affiliates complain that their payments are delayed and that they need to chase brokers to gain access to their own hard-earned money. Brokers entice affiliates by promising huge rewards and rebates, as well as high revenue sharing proportions. However, when the partner actually joins the programme, they realize that the reality is very different. Not only are there delays in payments but many forex brokers try to keep a major chunk of earnings for themselves, cheating affiliates out of their rightful commissions. Instead of attributing conversion to the affiliates, many brokerages use unscrupulous means to credit their own marketing department.

Creating a Solution that Gives a Competitive Edge

The highly experienced and skilled professionals in charge of the ATFX MPP, keeping all the existing issues in mind, have created a 100% bespoke programme that is in line with European regulations. Since the company itself is regulated by CySEC and authorized in the EEA and registered with the FCA, each programme, product or service it offers is carefully formulated, keeping in mind all existing regulations.

Apart from giving its partners peace of mind that they are working within a completely compliant programme, even the commission structure is revolutionary, ensuring online affiliates are not at risk of either losing out on rightful commissions or losing their source of income due to regulatory hurdles.

Instead of basing commissions on trading activity, MPP pays based on where an introduced client is within the company’s sales funnel. This not only assures more regular payments to partners but also does not contravene existing regulations. In addition, through this commission structure, affiliates get paid for each and every lead, unlike most other programmes that pay based on trading activity and deposits alone.

In addition, ATFX has ensured that there will be no conflict of interest, where the company is given credit for the hard work done by its partners. Or that affiliates are restricted from using marketing channels that are currently being used by the company’s own marketing department. Many brokers see their affiliates as “competing” with their own marketing department, which leads to the broker banning affiliates from marketing their services on the same platforms that they themselves are using, such as blocking affiliates from brand bidding on AdWords.

MPP ensures that no such conflict of interest occurs through its policy because partner will always take precedence over the company lead attribution. This means that affiliates will always get credit where it is due. Moreover, no marketing channel is off-limits for partners, while the marketing department is always ready to mentor affiliates to help them successfully market their services.

One of the biggest advantages that MPP offers partners is the option to choose from various plans, based on what suits their experience and expertise level. With time, as the affiliate learns and grows in skill and knowledge, there is always the option of moving to another plan. ATFX values each of its partners for what they bring to the table, which is why MPP is a unique programme that offers different types of plans to suit the needs of different online affiliates.

Keeping the best interests of its partners in mind, MPP also ensures that regular payments are made. There is a weekly payment window, which partners can use to withdraw their commissions at their own convenience. The commission payments are equivalent to the existing rates in the market, but the difference is that partners are being paid for leads. In addition, the company offers attractive spreads and accounts for traders.

ATFX always goes the extra mile to help its partners succeed. MPP offers 24/5 live, multi-lingual, localized support. The support team comprises qualified and skilled finance professionals with a wide experience in both the financial markets and affiliate programmes. The company’s experienced team is also available if affiliates are looking for mentors to learn and grow in the business. Apart from this, ATFX offers educational resources, including seminars and webinars that are held regularly, along with numerous tools that can be used by IBs and traders to make informed decisions.

MPP has been designed to ease the process for IBs to manage their clients’ accounts, with the affiliate programme working on its own, providing everybody involved a smooth and seamless experience.

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