Australian Open Welcomes New Trading Sponsor TMGM
The deal with The Australian Open – commencing with the 2021 season in Melbourne Park – is major news as an amalgamation of the sport and financial industries.
The brand joins an impressive list of partnerships that The Australian Open holds with key industry names as they become the Official Online Trading Partner of the tournament. The announcement marks the financial leader’s first foray into the global world of sports.
“The Australian Open is a world-class event that encourages innovation, speed, and community: all values we align with and promote,” TMGM CEO Lee Yu said.
“Speed, much like with tennis, is in the DNA of the TMGM brand. It’s what gives our investors a timely advantage on every trade.” TMGM CMO Angelo D’Alessio commented on the parallels that prompted the partnership, hinting that tennis fans will enjoy the speed-focused advantages of the platform.
A fitting placement, the deal secures brand visibility at the iconic Speed Serve for TMGM. It’s a high profile on-court asset that engages fans both in the stadium and through broadcast.
The Australian Open sponsorship is a key part of TMGM’s global marketing efforts.
Capitalising on the enormous reach and scale of the Australian Open, TMGM is excited for the opportunity for brand awareness the sponsorship brings. The event boasted over 813.8 million broadcast hours viewed internationally in 2020 alone.
“We are delighted to welcome TMGM to the Australian Open family, as part of our fan favourite Speed Serve, and to our international audience,” Australian Open Tournament Director Craig Tiley said of the announcement.
The 2021 Australian Open will be held at Melbourne Park, from 18-31 January.
To find out more about TMGM and lucrative CFD trading opportunities, please visit tmgm.com