Grand Theft Auto Publisher Sees a Future in NFTs

Oluwapelumi Adejumo
Updated: Feb 9, 2022, 17:09 UTC

The CEO of Grand Theft Auto publisher, Strauss Zelnick, has revealed that the company sees a future in the non-fungible token (NFT) space.

GTA Publisher Sees a Future in NFT

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Grand Theft Auto publisher Take-Two sees the potential in Non-fungible tokens(NFT) even if it’s not ready to invest in them just yet. The company CEO, Strauss Zelnick, reportedly said this in a conversation with NintendoLife.

GTA Eyes Future in NFT

According to Zelnick, the company believes in rare goods and collectibles. It considers NFT to be real since they are digital goods, and the company has been selling digital goods for a while now. But it’s concerned about the speculation within the industry. 

He further stated that the company wants “to make sure that consumers always have a good experience every time they engage with our properties and losing money on a speculation is not a good experience, so we’re going to stay away from speculation.”

But the company remains convinced that there’s an opportunity for NFT to be part of its offerings later in the future.

The decision of the game publisher runs contrary to the general trend in the market, where several companies and brands are diving headfirst into the NFT space.

Gaming Companies Joining NFT Wagon

Many gaming companies are already in on the action or considering it. For example, Ubisoft launched an NFT platform last year.

Though the general reception from Gamers was negative, the company insists that this is an innovative step that will take users some time to adapt to. 

The general opinion of gamers on NFT hasn’t been that positive. This has prevented several gaming companies from getting involved. 

Team17 recently announced it’ll launch Worms NFT before eventually backing out. Other popular gaming companies, including Electronic Arts and Square Enix, have mentioned the potential of NFT and blockchain games as the future of gaming.

There are also gaming companies that are totally against the ideas of NFT. The developer of the Wayward Realms, OnceLost Games, has described NFT involvement in the gaming industry as likely to cause more harm than good. 

While this might be a standalone opinion, it shows that the acceptance of NFT is far from complete, even in the tech scene.

About the Author

Oluwapelumi is a firm believer in the transformative power power Bitcoin and Blockchain industry holds. He is interested in sharing knowledge and ideas about how the industry could play a pivotal role in the emerging financial system. When he is not writing, he is looking to meet new people and trying out new things.

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