VT Markets Charts Global Expansion with Rebranding, MT5 TransitionVT Markets’ rebrand solidified the company’s stance as a strong competitor in the industry.
Q&A with VT Markets’ Managing Director Chris Nelson-Smith for his perspective on the company’s transition to MT5, branding, and trajectory in 2021.
Mr. Nelson-Smith is no stranger to the industry, having held senior level roles at GAIN Capital, VantageFX, and VT Markets, part of a career spanning 15 years, focusing on risk control of CFD trading.
Many brokers have been transitioning to MT5. Can you explain VT Markets’ rational for making the move?
MT5 was designed to be able to trade markets other than FX, such as stocks and commodities, essentially because it is better able to plug into a centralized trading exchange. We have added the platform in response to feedback from our client base all over the world. It’s clear our clients have a growing appetite to trade on a truly multi-asset platform. Global share volumes picked up massively in the last 12 months and its not just prices that are hitting new highs, trading volumes for stocks and options are also through the roof across all markets in 2021. New investors have been flooding the market for more than a year now and the demographic appears younger than ever. Adding MT5 to our existing offering positions us well to service these clients. We are committed to offering the broadest range of products and solutions for our clients, listening to our trading community and are responding to the feedback from our clients, delivering the next generation MetaQuotes platform to our clients.
VT Markets has managed to solidify its brand and secure more clients globally. What do you attribute to this success?
In December we launched an updated corporate website (www.vtmarkets.com) focused on providing clients with more information about the products, services, and platforms we offer. This rebrand solidified the company’s stance as a strong competitor in this industry offering extraordinary client services. We have continued to expand throughout Asia and Europe and our product speaks for itself. Our commitment to customer service and pricing truly sets us apart from our competitors and our expanding client base is a testament to that. We are immensely proud of our brand and our people and we are committed to delivering the best products and technology to our clients whilst also leading the industry in customer service.
What sets VT Markets apart from other brokers and how does it stand apart from the crowd?
Here at VT Markets we appreciate the importance of client independence. Our top priority is to provide our clients with flexibility, accessibility and availability, in addition to sophisticated and innovative tools necessary to become a successful trader. At VT Markets, human resources are a primary asset and the foundation on which the company is built. We are proud of the trust and recognition we receive from our customers and that is why we are always nearby: every minute, 24 hours a day, and 5 days a week. The VT Markets IT team has developed the most advanced Forex trading technologies for traders, which are being offered by very few other brokers. With such technologies, traders can go above and beyond the traditional Forex trading techniques and achieve great success through exceptional methods. In addition, these technologies contribute to better liquidity, tighter spreads, and an overall enhancement of the trading experience. The company’s main objectives are to lead the international financial market, global expansion and to provide a professional, regulatory, and local solution for every client, anywhere in the world. We have worked hard on fine-tuning our trading environment and we are confident it is second to none. We have added new payment channels, improved account opening times, built strong relationships with important partners and we continue to add liquidity providers to provide the tightest spreads.
Are there any brand visions or prospects on the horizon for VT Markets in 2021 and beyond?
Our vision is to become the broker of choice, for traders looking to become successful in the forex market. We strive for excellence every single day. From enhancing our existing services, to developing world-class products, VT Markets is always ensuring that it provides its gives traders the ultimate trading experience and an opportunity to take full advantage of the techniques for successful trading
Is the brokerage sector slated for success or are there any headwinds that brokers should be mindful of moving forward?
Navigating Covid in 2020 was challenging and the practical concerns are still being managed in industries all over the world. The FX industry experienced huge growth in terms of record volumes and new client accounts. Following on from 2020 the question is how do we maintain that growth. Our experience has been that many of our new clients are still working from home and have more time to focus on trading. Our clients have the security of knowing they are partnered with a trusted, credible and transparent broker that offers them exceptional customer service.
We are proud of our brand and we are committed to offering the best products, innovation and an outstanding trading environment. We are confident that by putting clients first we will continue to see volumes and clients numbers continue to grow throughout 2021.