Casual Sloths is a digital character IP and community that originated as an Ethereum NFT collection of 4,444 profile-picture NFTs launched in July 2022. The project has since positioned itself as a product-based brand built around its sloth characters, with community channels and brand activity connected to GM Enterprise Holdings. $SLOTH is presented as the ecosystem’s token on Solana, intended to support community participation and help power brand growth and ecosystem activity.