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ServiceNow (NOW) Price Forecast: Double Bottom Signals Trend Shift

By
Bruce Powers
Published: Mar 4, 2026, 22:01 GMT+00:00

Key Points:

  • Double bottom breakout confirmed above $110.85 neckline.
  • Bullish RSI divergence supported reversal structure.
  • 20-day moving average reclaimed and confirmed as support.
  • Initial upside target zone at $135.73–$141.35.
  • Pullback support seen at $110.85 and rising 20-day average.

Double Bottom Breakout from Major Fibonacci Support

The stock of ServiceNow, Inc. (NOW) triggered a double bottom bullish reversal this week with a breakout above $110.85. It formed near the 78.6% Fibonacci retracement of the upswing from the

October 2022 low and a 150% extension of the April 2025 advance. A bullish divergence in the Relative Strength Index (RSI) provided supporting evidence for a possible bottom. Since the breakout is still new, the first pullback will be watched closely by traders for potential continuation setups.

NOW daily chart shows double bottom breakout and recent reclaim of the 20-day moving average. Source: TradingView

Reclaim of 20-Day Moving Average Signals Near-Term Strength

Signs of strength began following the second bottom at $99.18. The first signal was a gap up above the 20-day moving average. The 20-day average had marked trend resistance for much of the time since it failed as support in November. The initial low for the bear trend was $98.00, which completed a 59.1% decline in NOW from the $239.62 peak in January 2025.

Two days following the initial recovery of the 20-day average, it was confirmed as support. Once a key resistance level is recovered and then confirmed as support by subsequent price action, the trend may be ready to continue. That appears to be the case with NOW, as a successful test of the 20-day average preceded the upside trigger of the double bottom the following day.

NOW weekly chart shows larger trend structure and completion of 59.10% correction. Source: TradingView

Weekly Structure Points to Overhead Resistance Levels

Given the trigger for a bullish reversal pattern from a key Fibonacci retracement zone, and following a sharp bearish correction, the counter-trend rally has the potential to eventually test resistance near the downtrend line and 50-week moving average. However, additional strength is required before those higher resistance levels come into focus.

An initial target zone would start with the April 2025 higher swing low of $135.73. That marks the lower boundary of a target range extending up to the 38.2% Fibonacci retracement level at $141.35. However, the 20-week moving average is falling sharply and heading towards that price zone. It will present a key indicator to help gauge the strength of the rally. Before higher target levels are reached, the 20-week average needs to be reclaimed. The most obvious potential support levels on a pullback are the neckline of the double bottom at $110.85 and the 20-day moving average at $106.17, which is now rising.

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About the Author

With over 20 years of experience in financial markets, Bruce is a seasoned finance MBA and CMT® charter holder. Having worked as head of trading strategy at hedge funds and a corporate advisor for trading firms, Bruce shares his expertise in futures to retail investors, providing actionable insights through both technical and fundamental analyses.

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