Google Intends To Insert Its Own Chips In Chromebook laptops By 2023

Google is working on its own chips and intends to start inserting them in its Chromebook laptops from 2023, a move that could affect some of the leading chip manufacturers in the world.

Google Is Developing Its Chips

US tech giant Google is currently working on its chips and intends to roll them out by 2023. This is according to an earlier report by Nikkei Asia, citing people familiar with the matter. According to the report, Google is developing its central processors for its tablet and notebook computers.

This latest development implies that Google considers in-house chip development as a crucial component for the company to remain competitive. The chips are key to the function of any device. They operate as the brains, ensuring that every aspect of a device runs as expected.

At the moment, Google utilizes chips manufactured by other tech giants like Intel and AMD to power its tablet and notebook computers. However, the Google chip currently in design is based on a design by British chip designer Arm.

Google considers the move to be crucial as other leading tech companies, including Amazon, Facebook, Microsoft, Tesla, Baidu and Alibaba Group Holding, are working towards developing their own semiconductors to use for their cloud services and electronic products.

The report added that Google is also working on building mobile processors for its Pixel smartphones. The tech giant was inspired by Apple’s success in developing its own semiconductor components for its iPhones. Apple is also looking to replace Intel chips with its own CPUs for cloud services and electronic products.

Google Outperforms Several Tech Companies

Google has been one of the best performing tech stocks in the market, seeing its price surge by more than 60% year-to-date. GOOGL started 2021 trading at $1,722 per share but has gained more than 60%.

GOOGL is currently trading at $2,923 per share, up by 1% over the past 24 hours. The company’s performance has also been reflected in its earnings and revenue over the past few months.