Warner Brothers Goes NFT with DC Comic Trading Cards

Key Insights:

• Warner Brothers announce the launch of hybrid DC Comics trading cards.
• In partnership with Cartamundi, the trading cards will have an NFT component.
• The hybrid cards are available this month, with new hybrids due out throughout the year.

Interest in NFTs and the Metaverse continues to rise, with numerous corporations exploring the virtual world. Big names include McDonald’s, Walmart, Red Bull, Victoria’s Secret, and many more.

Two names that have recently become active are Warner Brothers and Warner Music Group (WMG).

Warner Brothers Launches Hybrid DC Comic Trading Cards

This week, Warner Brothers announced plans to create DC Comics trading cards.

In collaboration with Cartamundi, Warner Brothers Consumer Products will launch hybrid physical and NFT trading cards. Hro, a new fan engagement platform, will deliver the NFT component of the DC trading cards.

With hybrid trading cards, fans can own a physical card, with an NFT element minted on Ethereum (ETH) based carbon neutral Immutable X.

As stated in the announcement,

“Each (Hybrid) card features unforgettable DC characters and will be equipped with a unique CR code that connects the physical card to its digital twin on the Hro app.”

The Hybrid cards will hit in-store and online platforms this month, with more cards out throughout the year.

On the Hro platform, there is a leaderboard with special rewards on offer. Hro also enables DC fans to engage with other fans across the network. The Hybrid packs will start at $4.99, with six different card sets available.

Featured products include a Chapter 1 24-pack Mega Booster Box, consisting of 168 cards, priced at $119.99.

Warner Bros and Warner Music Group Go Virtual

Last month, Warner Music Group (WMG) and Splinterlands collaborated to develop play-to-earn (P2E games). The P2E games will give players rewards that include NFTs. Players can then ‘trade, sell, or lease anything they earn in-game.’

Earlier this year, FXEmpire reported WMG going virtual by buying a beachfront property in The Sandbox (SAND). WMG plans to use the site as a musical theme park and a concert venue, which would allow WMG artists and fans to engage.

This week, news hit the wires of FTX hiring WB Games’ Boston head Steve Sadin. Sadin will reportedly become the head of the gaming partnership at FTX Gaming. FTX established a dedicated gaming unit in February.