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David Beckham Files for NFT and Metaverse-Related Trademarks

By:
Bob Mason

David Beckham files for NFT and metaverse-related trademarks that could give fans a myriad of interactive opportunities with the footballing legend.

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Key Insights:

  • Football icon turned businessman David Beckham filed for NFT and Metaverse-related trademarks.
  • Last month, Beckham joined other sporting icons to become a global brand ambassador for a digital asset platform.
  • The filings suggest plans for NFTs, digital tokens, virtual clothing, and virtual events.

NFT and Metaverse-related trademark filings continue to roll in as mainstream players look to Web3 and the future.

In recent months, big names from the world of fashion, fast food, finance, healthcare, music, and sport have filed trademark applications to target NFTs and the Metaverse.

The sheer number of trademark applications in the US alone suggests a seismic shift in sentiment towards towards NFTs and the Metaverse.

Football icon turned businessman; David Beckham is following in the footsteps of the corporate world into Web3.

David Beckham’s DB Ventures Limited Files for NFT and Metaverse Trademarks

Last week, David Beckham filed three trademark applications with the United States Patent and Trademark Office (USPTO).

Trademark attorney Mike Kondoudis shared the filing on Twitter, announcing,

“The international football star has filed 3 trademark applications hinting at plans for

  • NFTS + digital tokens
  • Virtual clothing + footwear + headgear
  • Virtual performances + entertainment events

The international football star has filed 3 trademark applications hinting at plans for
⚽️ NFTs + digital tokens
⚽️ Virtual clothing + footwear + headgear
⚽️ Virtual performances + entertainment events#NFTCommunity #Metaverse #Web3 pic.twitter.com/XcvmV6UTfl

— Mike Kondoudis (@KondoudisLaw) April 24, 2022

DB Ventures is David Beckham’s global brand management company. This year, David Beckham sold 55% of DB Ventures to Authentic Brands Group (ABG), a retail and entertainment conglomerate.

Authentic Brands Group owns Forever 21 and Barneys New York and also the rights to Elvis Presley and Shaquille O’Neal.

The latest link with Web3 follows David Beckham’s entrance into the digital world in March.

David Beckham Follows Other Sporting Icons into the Digital World

In March, David Beckham became the brand ambassador of DigitalBits, a layer-one blockchain protocol enabling the tokenization of assets, including NFTs.

According to DigitalBits,

“Beckham will embark on a series of exciting projects that will demonstrate the power and potential of DigitalBits blockchain technology, which is fast and eco-friendly compared to many other platforms.”

At the time, DigitalBits added,

“As DigitalBits is the Blockchain for Brands, Beckham will utilize his extensive experience and relationships working with global brands including Adidas, Maserati, Tudor, Sands, Diageo, and EA.”

Via Twitter, DigitalBits released a short video to commemorate Beckham’s dip into the Metaverse.

David Beckham is not alone in entering the digital space as a brand ambassador.

Last month’s news coincided with tennis grand slam champion Naomi Osaka becoming a brand ambassador for FTX.

From the world of football, the link with the digital world has also been fast-growing.

In 2021, FX Empire reported that football legend Lionel Messi would receive a part of his welcome bonus to Paris St Germain in the club’s fan token.

Sponsorship deals have also been on the rise, with Binance becoming the sponsor of Argentina’s national soccer team and Crypto.com sponsoring US professional women’s soccer team Angel FC.

Crypto.com has been particularly active in the soccer world, sponsoring South America’s Conmebol, French football team Paris Saint Germain, and the Coppa Italia.

Binance and Crypto.com are leading crypto exchanges supporting the trading of cryptos such as Bitcoin (BTC), and more.

About the Author

Bob Masonauthor

With over 20 years of experience in the finance industry, Bob has been managing regional teams across Europe and Asia and focusing on analytics across both corporate and financial institutions. Currently he is covering developments relating to the financial markets, including currencies, commodities, alternative asset classes, and global equities.

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