The First Spanish Real Estate Developer Has Joined the Metaverse

Since Facebook went “Meta” in October of 2021, the digital worlds known as metaverses have been trending. 

In November 2021 a digital land was sold for $2.4 million in Decentraland. Last week the first “metaverse mortgages” arrived.

Today, Metrovacesa, one of the biggest real estate developers in Spain, just announced a partnership with the Spanish startup “Datacasas Proptech” to promote their new physical project “Málaga Towers” located in Málaga, Spain in a 100% digital way in Decentraland.

Anyone can enter the metaverse and a virtual salesperson will be available to show anybody about the project with videos, photos, 3D models, and anyone will have the opportunity to buy the physical real estate asset through a digital experience.

Carmen Chicharro, Commercial, Marketing and Innovation Director of Metrovacesa, commented: 

“From the field of innovation, our goal with this proof of concept is to create in the metaverse a laboratory in which to test: a new relationship channel with a 100% digital customer profile and its desirability towards the acquisition of a physical or virtual home, forms of payment and investment through NFTs, in short, to analyze whether in the metaverse there is a new business model”

This Is Not the First Time Metrovacesa Has Applied Blockchain Technology

The Spanish real estate developer started using blockchain technology four years ago, according to the statement.

It includes tokenization of assets, the ability to trace milestones in the development phases, using blockchain with Building Information Modeling (BIM) methodology, certification of its DOMUM sustainable commitment and tokenization of a crowdlending loan.

This partnership will allow Metrovacesa to begin to understand different applications of blockchain technology in the metaverse.

This puts Metrovacesa as a leader in the Real Estate world in Spain that has embraced this new technology.

About Málaga Towers

Málaga Towers consists of two luxury apartment buildings of 20 stories located in front of the sea, “Málaga Towers Living” and “Málaga Towers Vision”.

The “Málaga Towers Living” consists of 71 units of one to four bedrooms from 132 square meters starting at €1,318,000. The building will have three swimming pools, a movie theater, a gym, a spa, and a playroom.

The “Málaga Towers Vision” consists of 73 units of one to four bedrooms from 132 square meters starting at €698,000. The building will have three swimming pools, a gym, a co-working area, a spa, and a playroom.

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