Apple Surpasses Earnings Expectations, China Sales Waver

James Hyerczyk
Updated: Feb 2, 2024, 04:13 UTC

Apple's Q1 sees revenue and EPS exceed estimates, iPhone sales rise, and growth despite global pressures and China challenges.


In this article:

Key Points

  • Apple’s EPS and Revenue Beat Market Estimates
  • iPhone Sales Rise, iPad Revenue Falls
  • China Market Challenges Apple’s Growth

Earnings Overview

Apple Inc. reported its fiscal first-quarter results, surpassing LSEG consensus expectations on both revenue and earnings per share fronts. The tech giant posted an earnings per share (EPS) of $2.18, compared to the estimated $2.10, while revenue reached $119.58 billion against predictions of $117.91 billion. This performance marks a notable rebound, breaking a year-long streak of revenue declines.

Product Line Breakdown

The quarter witnessed mixed outcomes across various product lines. iPhone sales, a critical driver of Apple’s revenue, exceeded expectations with a nearly 6% growth, amounting to $69.70 billion. This surge is significant, especially considering it’s the first full quarter reflecting iPhone 15’s market presence. Mac revenue also saw a modest increase, aligning with estimates at $7.78 billion.

However, iPad revenue didn’t meet expectations, recording a 25% drop to $7.02 billion. This decline aligns with the absence of new iPad models in 2023, a first in the product’s history. The ‘Other Products’ segment, encompassing wearables like AirPods and Apple Watch, despite an 11% year-over-year decline, still surpassed estimates with $11.95 billion in sales.

Services and Margins

Apple’s services sector, including Apple Music and App Store subscriptions, rose 11% to $23.11 billion, slightly missing the mark on estimates. This segment’s growth is integral, given its higher margin contribution compared to hardware sales. Speaking of margins, Apple’s gross margin impressively nearly hit 46% during the quarter.

Regional Sales and China’s Decline

Geographically, Apple showed growth in all regions except Greater China, which includes mainland China, Hong Kong, and Taiwan. Sales in this critical market fell nearly 13%, raising concerns about Apple’s traction in its third-largest market. CEO Tim Cook attributed this to strong currency fluctuations and noted that when adjusted for currency, the decline is less severe.

Outlook and Forecast

Looking ahead, Apple didn’t provide explicit guidance for the upcoming quarter. However, the company’s resilience amidst global economic challenges and its continued innovation in product lines and services suggest a cautiously optimistic outlook. Investors might expect steady growth in core segments like iPhones and services, although global economic factors and competition in key markets like China could influence performance.

In summary, Apple’s fiscal first-quarter results paint a picture of resilience and adaptability in a challenging economic landscape, with key growth areas balancing out weaker segments. While challenges remain, particularly in the Chinese market, Apple’s diverse product and service portfolio continues to drive its overall growth trajectory.

About the Author

James is a Florida-based technical analyst, market researcher, educator and trader with 35+ years of experience. He is an expert in the area of patterns, price and time analysis as it applies to futures, Forex, and stocks.

Did you find this article useful?