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While bitcoin continues to drag most altcoins lower, one cryptocurrency is bucking the downward trend: Baby Doge Coin. The newcomer to the cryptocurrency scene is up by a double-digit percentage in the last 24-hour period, according to CoinGecko. Over the past seven days, however, Baby Doge has shaved off roughly one-third of its value.

Source: CoinGecko

E-Commerce Push

Baby Doge Coin claims to have “learned a few tricks and lessons” from its “meme father Doge.” Now Baby Doge is looking to make a major splash in the e-commerce space. The project has been teasing a new partnership that will pave the way for the dog-themed cryptocurrency to be used as a payment method at millions of online businesses. Now it’s official.

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Baby Doge Coin has teamed up with crypto commerce company Coin Payments in an official capacity, the project’s Telegram channel revealed. The deal has the potential to give the cryptocurrency great exposure, as it “can be integrated as a payment method by an estimated 5.4 million e-commerce businesses worldwide built on” the following platforms:

  • Shopify
  • Magnento
  • WooCommerce

While Baby Doge hasn’t partnered with the brands on these platforms themselves, some of the companies on Shopify include household names such as Tesla, Anheuser-Busch, PepsiCo and others. The new payment capabilities represent one of the maiden use cases for the meme coin, on top of its mission to save dogs.


Papa Meme Coin

Dogecoin has already been strengthening its use case as a payment method, but investors have their sights set higher. The Dogecoin community is waiting for the day that Tesla decides to accept the meme coin as a form of payment. Elon Musk’s other company, SpaceX, will reportedly accept Dogecoin for its spaceflight. In addition, small businesses are increasingly jumping on the Dogecoin bandwagon.

Meanwhile, Dogecoin has also captured the attention of individual brands. Consumer products maker Axe has teased a new “Dogecan” that will apparently make its debut on July 20.

Axe, a Unilever brand, teased the product in recent days before making it official. The announcement drummed up excitement in the Dogecoin community at a time when the DOGE price has been in the doldrums. Even Dogecoin co-founder Billy Markus got caught up, tweeting, “Hello. I would like to redeem my ‘pseudo influencer’ card to get me some of this for free.”

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